Packaging and Advertising

Packaging and Advertising – Awe Inspired

I started working for Awe Inspired as an Illustrator in April 2024. Since then I had the pleasure to work on many projects as their in-house illustrator and designer.

Awe Packaging and Products

I developed the designs for some of their products and collaborated on the packaging developments of special boxes and Advent Calendars.

Advent Calendar 2025

I worked on the illustrations for the Advent Calendar 2025. This was conceived to be a beautiful object to be kept and used after the advent period. My illustrations were used across the outside packaging and the inside boxes. They were used as spot illustrations and placed on top of old famous paintings in line with Awe Inspired's core brand guidelines: to cherish the past with the eyes of the present.

I had the pleasure to develop this Silk Twill Scarf that was one of the gifts inside the Advent Calendar 2025 and now is on sale on their website.

This Silk Scarf was one of the gifts inside the Advent Calendar 2024. I collaborated in developing the design.

Silk Twill Scarf: sketches and final design

Sketch, design color tests and final design. This design was used for a premium packaging box and for the packaging of 2024 Advent Calendar.

New York, Trinity Plaza and Liberty St – Awe Pride – 13.06.2025

The photo above was shot for one of the biggest Awe Inspired campaigns, in collaboration with the pop icon Kim Petras for Pride 2025. I had the pleasure to work on the wordmark used in this campaign. The design became the foundation of the campaign and was applied across ads, social media content, and billboards.

Sketches and Final Design

Awe Website

Ads campaign

Advertising poster